IndustriesPharmaceutical & Biotech
10+ pharma brands. Zero compliance incidents in 25+ engagements.
One quarterly update: 250+ hours, one brand, zero margin for error
A single pharmaceutical product can need an HCP site, a patient site, a formulary toolkit, an instiller toolkit, a clinical program microsite, a provider locator, and an HTML email campaign. Each has its own approval process and its own update schedule. One quarterly update for one brand can take more than 250 hours.
Content does not go straight from draft to published. It goes through medical, legal, and regulatory review before it is approved. The CMS keeps approved content separate from design and layout: marketing teams can change a button color, but they cannot change approved text without restarting the MLR process.
HCP and patient content must be kept separate at the infrastructure level. The HCP portal and the patient website for the same drug are two different websites, with different navigation, URLs, disclaimers, and legal requirements.
Compliance and Regulatory
| Requirement | How We Handle It |
|---|---|
| MLR Review | Approved content is kept separate from design. Marketing teams preview changes in staging while approved text stays locked. |
| HCP/Patient Separation | Separate sites for each audience, with different URLs, navigation, and disclaimers. No shared templates that could mix the two. |
| ISI (Important Safety Information) | ISI appears on every page as FDA rules require, in scrolling, sticky, or expandable form depending on the brand. |
| Fair Balance | Risk and benefit information given equal prominence, checked across every page template and content type. |
| Quarterly Updates | Clear scope, set deadlines, staging preview, and deployment on the regulatory schedule. |
Tech Stack
| Layer | Technology |
|---|---|
| CMS | WordPress (custom content types for regulatory content management) |
| Design | Photoshop mockups for every screen at desktop, tablet and mobile sizes, reviewed before build |
| Frontend | SCSS, responsive design, accessible components |
| Hand-coded HTML email (pharma-compliant templates) | |
| Staging | Isolated staging environments per brand for MLR preview |
| Hosting | Separate hosting per brand/audience (HCP and patient sites isolated) |
| Analytics | Pharma-compliant analytics (no prohibited tracking) |
Why this is hard to buy elsewhere
Rules, content approval, and compliance are the core of pharma web development, not an extra step. We have done this work for 10+ brands and maintained their websites for years.
What We Build
HCP (Healthcare Provider) Portals
Gated portals for healthcare providers with prescribing information, clinical data, formulary resources, and provider tools. National Provider Identifier (NPI) verification or attestation gates to confirm HCP status before granting access to restricted content.
Patient-Facing Websites
Public websites for patients and caregivers with health information, treatment details, savings programs, and support resources. Built to be easy to access and understand, and fully separated from HCP content at the infrastructure level.
Formulary Kits and Instiller Toolkits
Digital tools for healthcare providers. Formulary kits provide payer-specific information to support treatment decisions; instiller toolkits give step-by-step instructions and visuals for medical procedures. Built as standalone microsites or added to HCP portals.
Medical Device Microsites
Product websites for medical devices with technical details, ordering information, and clinical evidence. Updated on their own cycle, separately from pharmaceutical brand websites.
Pre-Launch and Day 0 Sites
Sites built and staged before FDA approval, ready to go live on the day of regulatory clearance. Day 0 launches require the site to be fully built, tested, and approved through MLR review before a launch date is confirmed.
Pharma-Compliant HTML Email Campaigns
Email campaigns for HCPs and patients that meet pharmaceutical email compliance requirements. Caregiver education series, product announcements, and clinical updates.
Results
10+ pharmaceutical brands served across 25+ project engagements
No regulatory compliance incidents across the 25+ pharma engagements we have delivered
Quarterly update cycles maintained on schedule
Single-phase projects of 250+ hours in scope
HCP and patient content separation maintained across all properties
- 10+ pharmaceutical brands across 25+ project engagements
- Multi-year continuous engagement with multiple pharma companies
- Zero regulatory compliance incidents across 25+ project engagements
- Quarterly update cycles maintained on schedule
- Single-phase projects of 250+ hours in scope