The Far-Western region is the least visited part of Nepal and the hardest to reach. The Tourism Development Society, supported by the German development agency GIZ, set out to change that. We built the identity, the print collateral and the website that carried it.
Identity, interface and the region it came from
The mark, the home page and the inner templates, drawn for a region most visitors cannot place on a map.
A mark built from the region, not from a stock library
The logo is a swamp deer, the animal Suklaphanta Wildlife Reserve is known for, set inside a frame edged with a traditional Far-Western textile pattern. Four lockups so it survives everywhere it had to go: reversed out of the deep blue, and solid in blue, green and black for print that could not guarantee color.
The region drawn as a map, because a list of names means nothing here
Almost nobody arrives knowing where Khaptad is, or Rara, or Api. The home page leads with a map of the region, its parks, lakes, temples and conservation areas marked on it. The first thing a visitor gets is a sense of where anything is. Underneath it, each attraction is listed by name.
Wireframed before it was designed
Every template was drawn and annotated first: the home page, the reserve pages, the festivals calendar, the trip pages with their itinerary, FAQs and related packages. The content had to be gathered across the region before anyone could write it. Agreeing each page’s shape first kept the build moving while the material arrived.
It did not stop at the screen
The same identity went to print as trifold flyers carrying the regional map, itineraries and how to get there, with the funder and partner marks along the foot. A development body promoting a region needs something to hand across a desk at a trade fair.
Public money, and a region that needed the visitors
The Far-West has the national parks, the peaks and the festivals, and almost none of the traffic. A development body with a grant and a deadline needed the region to look like somewhere you could plan a trip to. That meant a mark, a map, a calendar, itineraries and a printed flyer.
Tell us what you are building.
A senior person reads every enquiry and replies within one working day.