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A regional tourism identity, carried into print and web.

Identity, print and website work for the Tourism Development Society’s Far West Nepal project, supported by GIZ.

Context
Government & Development
Technology
WordPress · PHP · Apache
Years
2013 to 2017
Far West Nepal wordmark set over the Khaptad landscape

Bring a region into view

The Tourism Development Society, supported by GIZ, the German development agency, asked us for an identity, print material and a tourism website for Far-Western Nepal, in one engagement.

The logo is built from the region itself. The rectangle is a gateway into the region, and the pattern down its left side comes from the carvings found in Tharu homes. Inside stands the swamp deer, the barasingha. The A in "FAR" carries the outline of Mount Api, and the green and blue come from its landscape.

Tharu carvings and the swamp deer combine into the Far West Nepal logo, shown above the full logo
How the mark was made: Tharu carvings and the swamp deer.
The Far West Nepal logo in four lockups: reversed on blue, blue, green and black
Four lockups for different backgrounds and single-colour print.

Start with place

The home-page design gives the regional map a prominent role. It helps connect destination names with their locations before the visitor explores individual attractions.

The Far West Nepal home page, with the regional attractions map and a news panel
The home page leads with the regional attractions map. View image full size
Inner pages: Suklaphanta Wildlife Reserve and the festivals calendar
Inner pages for a reserve and the festivals calendar. View image full size

Plan repeatable information

Wireframes cover destination pages, festivals, trip details and related information. Planning the page structure gave the content work a clear format.

Annotated wireframes for the home page, reserve pages, trip pages and festivals calendar
Archived wireframes for destination, trip and festival information. View image full size

Take the identity beyond the screen

Print material carries the map, itineraries and practical information into a format that can be handed to someone. The project connected the identity, website and visitor print material.

Trifold flyers showing the regional map, itineraries and travel information
Archived folded print material carrying the identity, regional map and visitor information.

Keep it running

The website went live in spring 2014, and a tour package page and analytics followed that summer. In 2017 we redesigned the home page and inner pages from a new style guide, and kept the news and team pages current. By 2018 the menu followed the land itself, from the Terai through the middle hills to the Himalayas. The site was live in every yearly capture of the Web Archive from 2014 to 2021.

Explore design and more of our work.

The home page in June 2014, Go Wild over swamp deer with the regional attractions map, beside the home page in June 2018, Meet Culture, with the menu now by Terai, middle hills and Himalayas and a blog
The home page in 2014 and in 2018, from the Web Archive.

Stack

  • WordPress
  • PHP
  • Apache
  • A custom WordPress theme of our own
  • Gravity Forms with the Mailchimp add-on

The capabilities behind the work

Design & branding

Product design, user experience, interface design, brand identity and design systems, with the same team carrying the design into the build.

Enterprise WordPress

WordPress platforms for enterprise teams: content structures, migrations, accessibility and integrations.

Content & SEO

Content strategy, writing, technical SEO and on-page work for marketing teams in enterprises and venture-backed startups.

From the blog

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