ServicesContent, SEO & Growth

60+ sites. 30+ brand voices. Every month.

Our content team runs SEO and content across 60+ websites, each with its own documented voice. Writers produce 7,500 to 20,000 words per site per month, a baseline we maintain rather than a target we quote.

How the operation works

Brand voice at scale

Every site has a VOICE.md file that defines tone, audience, vocabulary, style rules, and topic boundaries. Writers are assigned to specific voice clusters so they develop fluency over time. New writers shadow experienced writers before producing client-facing content. Voice profiles are version-controlled and reviewed quarterly.

The result is content that sounds like it comes from the brand's own team. Clients review, approve and publish.

SEO strategy: Google and beyond

We handle the standard SEO work: on-page optimization, technical SEO audits, site architecture, internal linking and backlink building.

AI-powered search tools (ChatGPT, Gemini, Perplexity) are pulling answers directly from web content and presenting them to users without a click. Optimizing for these tools requires different content structures, different keyword strategies, and different measurement approaches. We build LLM SEO into every content strategy we manage.

Programmatic SEO

For sites with large datasets (travel destinations, product catalogs, location directories) we build programmatic SEO pipelines that generate optimized pages at scale. Template-driven content combined with structured data produces hundreds or thousands of indexed pages targeting long-tail search queries. Each page includes unique data, contextual copy and internal links.

Training pipeline

We run formal training programs. 3 batches graduated so far. Writers go from zero SEO knowledge to producing optimized content independently within 8 weeks.

A content operation, not a writing pool

Each site's voice is written down, version-controlled and reviewed quarterly, and every writer works from that document rather than from memory.

The operation has 5+ SEO specialists and 6+ content writers, with its own HR, finance and training functions.

What's Included
  • SEO strategy:Technical audits, keyword research, site architecture, content calendars, competitor analysis
  • Content production:7,500-20,000 words per site per month, written in documented brand voice
  • On-page optimization:Title tags, meta descriptions, heading structure, internal linking, schema markup
  • Technical SEO:Site speed, crawlability, indexation, Core Web Vitals, structured data
  • LLM SEO:Optimization for ChatGPT, Gemini, Perplexity, and other AI search tools
  • Programmatic SEO:Template-driven page generation for large-scale organic targeting
  • Backlink building:Outreach, guest posting, link reclamation, competitor link analysis
  • Brand voice documentation:VOICE.md profiles for every site, version-controlled and reviewed quarterly
  • Performance reporting:Monthly organic traffic, keyword rankings, AI search visibility, conversion tracking

Tech Stack

Rank Math

On-page SEO management within WordPress

NeuronWriter

Content optimization and competitive analysis

Google Search Console

Indexation, performance monitoring, technical issue detection

Google Analytics

Traffic analysis, conversion tracking, audience insights

Microsoft Clarity

Session recordings and heatmaps on client sites

Custom SEO dashboard

Laravel + OpenAI integration for portfolio-wide performance tracking

Programmatic SEO tooling

Custom pipelines for template-driven page generation

Canva

Social media content and visual assets

VOICE.md system

Version-controlled brand voice documentation

Who This Is For

Companies managing multiple websites

that need consistent content at volume without managing a large in-house writing team.

Travel, hospitality, and e-commerce brands

that compete on organic search and need content production that keeps pace with their inventory.

Organizations that want LLM SEO

built into their content strategy from day one.

Brands entering new markets

that need voice profiles, keyword strategies, and content plans built from scratch and executed immediately.

Proof
  • 60+ websites under active content and SEO management.
  • 30+ documented brand voice profiles, each version-controlled and reviewed quarterly.
  • 3 formal trainee batches graduated through an 8-week training program.
  • LLM SEO deployed across the portfolio with content appearing in AI search results.
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