Give your content a clear place to work.
Content strategy, writing, technical SEO and on-page work for marketing teams in enterprises and venture-backed startups, with a plan for organic search.
Start with what your audience needs
We look at the questions people bring to the business and the pages already answering them. That gives the content plan a purpose: clarify the offer, explain a decision or help someone find the right information.
At Discovery World Trekking (DWT), we help shape strategy across the website, SEO and content alongside the client’s team. The strategy document shown here connects audience research and content planning with technical SEO. See the Discovery World Trekking case.
Keep the writing and the website connected
Content depends on structure, publishing tools and the path to the next action. We can write and edit the pages, address on-page issues and work with developers on technical changes. A documented voice helps the team keep the same point of view across the site.
Make the public content clear to readers and tools
Search engines and assistants may read different versions of a page. We check the public text, its sources and the links between claims, case studies and services. Where a site offers a plain-text copy, we compare it with the page readers see.
An assistant comparing suppliers also needs meaningful link labels and a usable enquiry route. Those checks help a buyer follow the evidence and reach the right conversation.
Review what the evidence shows
Search and audience data can help decide which pages need attention. We agree what to measure and explain the limits of the data. Publishing volume, rankings and mentions in AI answers are separate from business results.
Scope we can agree
- Audience and search research
- Brand voice and editorial guidance
- Website copy, articles and content updates
- Technical SEO, metadata and internal linking
- Reporting and content review with agreed measures
Working together
Your lead and ours agree priorities, responsibilities and the review process. We start with the work your team needs covered and bring in additional skills as the scope develops.
Tell us what you need us to own.
Share your website, the audience you need to reach and the content work your team needs covered.
Discuss content and SEO