The firm and what it sells
DataCrea AG is a CRM consultancy in Meilen, near Zurich. It advises companies on customer relationship management, customer experience, data quality and the automation of sales and marketing, and it coaches teams and speaks at events.
Each of those can be a separate decision for a buyer. One menu of services asks each buyer to find their own way through.
A page for every service
The firm had new German copy for each service. We gave six services a page of their own: CRM, customer experience, sales and marketing automation, data quality, an external CRM project lead, and coaching.
A buyer following a service link reaches a page about that one thing, written in the firm's own words. The page can make its case without competing with five others.
A way in on every page
A page that persuades still needs a next step that fits the reader. The site offers two.
The first is a guide. Four guides sit behind a short form, each on a subject the firm advises on. When a visitor sends the form, the guide arrives attached to the email they receive, and the firm knows who asked for what.
The second is a question. A short question form opens from every page, for the visitor who already knows what they want to ask.
Every form has a captcha. Google Tag Manager, Google Analytics and Search Console were set up before launch, so the firm can measure its pages from the first day.
Built to a date
Work began on 8 January 2025. We explored about 25 design directions before settling on one, designed 15 pages, and built the site on a WordPress theme of our own. It went live on 26 March 2025, after 73 review points were closed, and it has been on our WordPress support plan since.
Four checks for your own B2B site
- Does each service have its own page, or do buyers share one list?
- Does every page offer a next step that fits someone not ready to call?
- Do you know who asked, and what they asked about, when a message arrives?
- Can you see which pages lead to a conversation?
The datacrea.ch case study shows the explorations, the service pages and the guide form as designed and as built. We design and build sites like it on WordPress.
Much of what is written about B2B lead generation is about getting more visitors. A page that answers a buyer’s question and offers a relevant next step gives that visitor a clear way to enquire.
