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Every service with its own page, and its own way in.

We designed and built datacrea.ch for DataCrea AG, a CRM consultancy near Zurich: a German site of twelve pages, live in eleven weeks and looked after by us since.

A consultancy near Zurich

DataCrea AG advises companies on customer relationship management, customer experience, data quality and the automation of sales and marketing. It also coaches teams and speaks at events.

What the site needed

The old site ran on a bought theme and listed every service under one menu. The firm had new German copy for each service and wanted a site where each one could stand on its own and start a conversation.

What we did

We designed the site, built it on a WordPress theme of our own, launched it, and have looked after it since on our WordPress support plan.

From kick-off to a site that keeps working

The dates come from the project's task list. The designs are from our Figma file, the rest from the live site.

  1. Explored before it was designed

    We tried about 25 directions, dark and light, before settling on one. Fifteen page designs followed, with a style guide and a set of parts the whole site is built from.

    About twenty early design explorations side by side, in dark and light directions, several of the home page at full length.
    The explorations, before one direction was chosen. View image full size
    The fifteen final page designs side by side, from the home page and the service pages to contact and the legal pages.
    Every page designed before it was built. View image full size
    The style guide: the site's share image crediting the theme's design and development to lastdoorsolutions.com, the colours, and the text and heading styles.
    The style guide the site follows. View image full size
  2. A page for every service

    The old site listed every service under one menu. Now each of six services has a page of its own, from CRM and customer experience to data quality, automation and coaching, built from the client's own German copy.

    Two service page designs side by side: CRM, and growth through data quality, each opening on a large image and a headline.
    Two of the six service pages. View image full size
  3. A guide for every visitor

    Four guides sit behind a short form. When a visitor sends it, the guide arrives attached to the email they receive, and the firm knows who asked. A question form opens from every page.

    The pop-up design: a dark panel asking for a name and email to download a guide, with a send button.
    The form as designed. View image full size
    The live form open over the guides: ten reasons a company gains from sales, service and marketing automation, with name, email and a captcha.
    The same form on the live site. View image full size
  4. Live in eleven weeks, and still looked after

    Work began on 8 January 2025 and the site went live on 26 March, after 73 review points were closed. It has been on our WordPress support plan since, with changes when the firm needs them.

    The live home page on a phone, the headline over the founder's photograph and the button to send an enquiry.
    The live site on a phone. View image full size

Stack

  • WordPress with a custom theme of our own
  • 31 custom blocks for the editor
  • Gravity Forms with reCAPTCHA
  • Guides attached to the email each visitor receives
  • Google Tag Manager, Google Analytics and Search Console
  • Rank Math for search
  • Designed in Figma

Does your site list your services, but not bring enquiries?