Three online shops, one cart and one checkout.
We designed and built WOW Sight and Sound's return as an online retailer: three shops on one Magento platform, live from June 2014.
A retail name, back online
WOW Sight and Sound grew to 15 electronics stores across Australia, then closed them in 2012. In 2014 a new owner brought the name back as an online retailer, with three shops for electronics, gaming and movies.
What the shops needed
Three shops had to work as one store. A buyer should be able to add a laptop, a game and a film, then pay once. In the shop's own words, the range was the largest in Australia, with new lines and categories added constantly.
What we did
We designed the interface and built the front end, then the content and catalogue system on Magento, for all three shops.
How the shops were built
Every screen here is from the Web Archive, as the shops looked while they were live. Old phone numbers are blurred.
Three shops, one build
Sight and Sound, Gaming and Movies each have their own departments, logo and line. Underneath, one Magento platform runs all three, with one cart and one checkout, so a buyer moves between shops without starting again.
The three shops, each with its own departments, on one build. View image full size 
The shop's About page put the promise in its own words. View image full size A catalogue a buyer can narrow
The range ran from laptops to car audio, with new lines added all the time. Departments go several levels deep, and each category page offers best sellers, filters, a grid or list view and how many products to show.
A category page, June 2014. View image full size Product pages that answer the last questions
A product page answers what a buyer checks before paying: the price, whether it is in stock, and the warranty. An extended warranty is a choice on the page, beside the quantity and the cart.
A product page, June 2014. View image full size Built to keep selling
The shops went live in June 2014, ahead of the public relaunch that July. The Web Archive holds the same build in 27 captures, up to February 2017, and our own portfolio listed the job by 2015.
Still running in November 2016. The archive kept the design, not every product photo. View image full size 
Our portfolio page for the job, August 2015. The archive did not keep its picture. View image full size