# Digital Marketing & Paid Media > Paid search, paid social, email, review management and local SEO, run by the same team that manages content and SEO across your site portfolio. Source: https://lastdoorsolutions.com/services/digital-marketing ## How the operation works ### Paid search and paid social We build Google Ads and Meta campaigns around campaign structures and keyword lists. We review search terms against what converted, rather than focusing only on impression share. We maintain negative keyword lists as campaigns run instead of setting them once and leaving them. The same design team that built your site creates the ad creative, so the ad and the page it leads to feel like the same company. ### Email and lifecycle We manage your lists, segments, automations, and transactional email. We write email sequences from your site's documented voice profile, using the same VOICE.md file our content team works from. That keeps your emails consistent with the website, so customers do not meet a different version of your company in their inbox. ### Local and multi-location We manage your Google Business Profile, listing consistency, location pages, and schema. For businesses with more than one location, we treat this as a data problem as well as a marketing problem. We keep one source of truth for opening hours, addresses, and services, then use that information across your listings instead of letting them drift apart. ### Review management We help you request reviews, direct customers to the profiles that matter, and respond to them. We do not write reviews, incentivize customers to leave them, or filter negative reviews before they are posted. Those practices breach platform rules and put your review program at risk. ### Landing pages and funnels We build the pages your ad spend points to, and we build them to convert. We build them on the same stack as your site, so they inherit its design system, analytics, and performance budget. That keeps campaign pages connected to the main site instead of sending visitors to a disconnected page on someone else's subdomain. ## One team. One view of your marketing. Content and SEO bring in people who are already looking for what you sell. Paid search, paid social, email, and local listings help you reach people before they start searching. Those channels then bring people to landing pages you control, where the goal is to turn interest into an enquiry or booking. We run these channels together rather than as separate retainers because they work together, and they need to be measured together. A paid channel judged on its own attribution will usually report that it is working. Each platform can only count the conversions it can see, so it misses what happens elsewhere. We put the results on one sheet. It shows what is contributing to your business and where your marketing budget should go next. ## What's Included - **Paid search:** Google Ads account structure, keyword and negative management, search term review, bid strategy, conversion tracking - **Paid social:** Meta campaign structure, audience and creative testing, retargeting, creative production - **Email marketing:** List and segment design, automation flows, campaign production, deliverability and transactional mail - **Organic social:** Calendars, production and scheduling, in the site's documented brand voice - **Local SEO:** Google Business Profile, listings consistency, location pages, local schema - **Multi-location:** One source of truth for location data, pushed to every profile and page - **Review management:** Request flows, routing, response handling, reporting - **Landing pages and funnels:** Pages on your own stack, with the site's design system and analytics - **Reporting:** One sheet across channels, with the assumptions behind the attribution written down ## Tech Stack - **Google Ads and Google Tag Manager:** Campaign management and conversion tracking - **Meta Ads Manager:** Paid social campaigns and audiences - **Google Business Profile:** Local presence and review surface - **Google Analytics and Search Console:** Traffic, conversion and organic performance - **Rank Math:** On-page and local schema within WordPress - **Canva:** Social and ad creative - **VOICE.md system:** The same version-controlled voice profiles the content team writes from ## Who This Is For - **Businesses already spending on ads** who cannot tell which channel earned the customer, because each platform reports its own version. - **Multi-location businesses** whose listings, hours and service data have drifted apart across profiles. - **Companies with a working site and no demand** where organic is sound but nothing is reaching people who are not already searching. - **Teams that want one accountable operation** across organic, paid, email and local, rather than four vendors pointing at each other. ## What We Do Not Do - **We do not buy followers or write fake reviews.** We protect your brand and follow platform rules. - **We do not take a percentage of ad spend.** If an agency earns more when you spend more, the incentives are wrong. We use a flat fee so we can focus on making your marketing more efficient. - **We do not run campaigns we cannot measure.** We make sure your site, landing pages, analytics, and tracking are sound before we spend on ads. Otherwise you could spend money sending people to a page that does not convert. ## Proof 13 years as the white-label engineering team behind a US digital marketing agency, across 14+ industry verticals. The organic side of this operation runs content and SEO across the [content portfolio](/services/content-seo), each brand on its own documented voice.